What role did social media play at London 2012, and what have we learned ahead of Rio 2016? Our Socialympics panel pondered those questions and more this morning.
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Channel 4 had to endure more than its fair share of criticism for its Paralympics coverage, but it should be applauded for its willingness to challenge conventions and break down barriers, Matt Williams says.
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Synergy take a look at which brands best activated their campaigns through the use of content and digital channels during London 2012. Which brands made it on to the podium?
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The Three Reasons Why London 2012 Was Officially The Most Activated Olympics Ever: http://bit.ly/QIj5V6
London 2012 was a monumental success for athletics, culture and society. If the challenge before was to ensure that Britain didn’t embarrass itself, then after it’s to try to keep the positivity going. Can social media pick up the baton and play a major role in the continuation of the story?
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Tom Whiteside takes a look London 2012 according to Twitter – exploring who generated the most conversation, who gained the most followers and what impact winning a medal does for your popularity in the social sphere.
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Welcome to Engine’s London 2012 Website
Here you’ll find a broad range of Engine viewpoints on the London 2012 Olympic and Paralympic Games. For more on Engine, visit www.theenginegroup.com or follow us on Twitter @EngineLondon
What impact has the Olympics had in Westminster, and what will the Government’s priorities be for capitalising on the Games?
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BT ad named most memorable of the Olympics
Nielsen has determined that BT’s ‘Hola’ spot was the most memorable ad from an Olympic sponsor during London 2012. But do you agree? Read Campaign Magazine’s list here: http://bit.ly/NdpOod
A massive congratulations to David Weir for winning his second Gold of London 2012 last night. Earlier this year BMW found out just what it takes for Weir to achieve the Ultimate Performance.
They may have been ill-judged and unsporting, but the outbursts from Oscar Pistorius and Jody Cundy have shown the public and sponsors that the Paralympics is so much more than a fluffy feel-good event.
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Forget the Gold Medal, sponsorship deals and even having a stand named after you at Brammall Lane, Jessica Ennis received the greatest honour of all last week when she appeared on the front cover of the Beano.
Viewing figures on the first day of the London 2012 Paralympics surpass the most watched BBC broadcasts from the 2004 and 2008 Games.
— The Daily Telegraph report on Channel 4’s broadcasting triumph.
Think you know the slogans and straplines of the London 2012 sponsors and organisers? Well, here’s your chance to test your knowledge – and the effectiveness of a lot of heavyweight marketing.
We’ve created an (entirely unofficial) crossword featuring the IOC, IPC and LOCOG slogans, and the campaign straplines of the Games’ global and domestic tier one sponsors.
View and download it here: http://bit.ly/O63KZq
It’s only the morning of day one and @ParalympicsGB have broken not one, but two world records! Are you keeping up? http://bit.ly/C4livetext
— @C4Paralympics celebrates the continued success that Team GB is enjoying this summer