THE MEANINGFUL MEDIA PODCAST: S.3 / E.3
NAVIGATING MEDIA ACTIVATION IN POST-COOKIE ERA
What does trusted, engaging and influential media look like for brands as the process towards the cookie-less era begins? Unpacking the deprecation of the third-party cookie Jamie Seltzer, Global EVP, CSA & Mx Analytics, Havas Media Network and Vishal Taneja, Global Data & Platforms Lead, Google join host Ben Downing to explore concrete solutions for brands in this evolving context and examine how to deliver impactful media activations.