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Latest Blog Posts

Top Implementation Mistakes in GA4 Ecommerce Tracking

Beware of these 7 common implementation mistakes in your GA4 ecommerce tracking that Google won't warn you about!...

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

GA4 (Google Analytics 4) Custom Dimensions Tutorial

Learn all about GA4 Custom Dimensions. In the context of Google Analytics 4, a custom dimension is an event parameter. This parameter can be an automatically collected parameter, custom parameter or user property....

GA4 (Google Analytics 4) Dimensions Tutorial with Free GA4 ebook

Learn all about GA4 (Google Analytics 4) Dimensions. Google Analytics reports the attribute of your website users as a dimension. Each dimension is made up of names and values. ...

GA4 Ecommerce Conversion Rate – How to find and use it

There are two types of GA4 ecommerce conversion rates: 1) 'user key event rate' where the key event ='purchase'. 2) 'session key event rate' where the key event ='purchase'....

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